Luna 9
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Dyson Animations – Case Study

We produced a series of animations that explained the science behind hair. By combining Dyson’s existing technical drawing style with some amazing facts about hair we produced a set of three films that have garnered over 23,000 views on Instagram.

 

Dyson Hair Science 

Challenge: Dyson were looking to engage with new and existing followers through their social media channels as part of a larger marketing campaign for their Supersonic hairdryer. The communication had to work without audio and be appropriate for Dyson’s global audience.

Solution: We produced a series of animations that explained the science behind hair. By combining Dyson’s existing technical drawing style with some amazing facts about hair we produced a set of three films that have garnered over 23,000 views on Instagram.

Dyson Hair Science – Logo
Dyson Hair Science – How fast does hair grow animation GIF
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The first stage of the process was idea generation and storyboarding. This was a really collaborative process with Dyson Personal Care’s creative team, and they had a vision for the first film which we used as a guide to create the films that followed. We produced animatics to get a feel for the pace and rhythm of the films, before working with one of our talented freelance partners to provide the motion graphics.

Dyson Hair Science – How fast does hair grow animation calendar
Dyson Hair Science – How fast does hair grow animation map
Dyson Hair Science – How fast does hair grow animation calendar
Dyson Hair Science – How fast does hair grow animation Everest
Dyson Hair Science – Hair loss DNA animation GIF
Hair Science – Hair loss DNA animation storyboard
Hair Science – Hair follicle structure animation GIF
Hair Science – Hair follicle structure animation build 1
Hair Science – Hair follicle structure animation build 3
Hair Science – Hair follicle structure animation build 2
Hair Science – Hair follicle structure animation build 4
 

More of our work

UK Imports & Exports – Interactive document

UK Imports & Exports

Interactive document

Dyson – Technical illustrations

Dyson

Technical illustrations

Orbit – Infographic postcards

Orbit

Infographic postcards


Luna 9  
S2, Temple 1852
Lower Approach Way
Bristol
BS1 6QA

Contact
Email: info@luna9design.com

 

© Luna 9 Design Ltd – 2018