UK Imports & Exports
Challenge: The government produces huge numbers of reports on all sorts of subjects relating to the country’s economy, health, education and so on. These reports often contain fascinating insights that are lost amid confusing graphs, text-heavy pages and repetitive layouts. We wanted to take a dry, confusing document and show how it can be transformed into something much more engaging and informative.
Solution: We redesigned one of these recent reports as an interactive document, incorporating infographics that the reader can roller over to discover more detail. By making a linear document based off a menu page we enabled the audience to delve deeper into the subjects that mattered to them, while keeping the narrative of the original document intact. Our version, which features all of the same information, shows how much more effective information can be when presented in a more considered way.
Despite being full of interesting data, the original government report, shown here, was a tough read. We built an interactive document to take the reader on a journey through the information. All of the original content remained but, by designing it in a more engaging way, we sought to open the information up to an audience who previously would have lost interest early on.
More of our work
S2, Temple 1852
Lower Approach Way