An immersive explainer to introduce artificial intelligence in drug research
Combining specialist skills
As part of a collaboration between life sciences copywriting experts First Create the Media and Luna 9, we sought to demystify the fascinating world of ‘in silico’ drug discovery.
The goal was to design a fluid and engaging user journey that took the reader through the various stages of this innovative new frontier of scientific research.
Building a dynamic user journey
The objective was to tell a compelling story, but to move away from the conventional text-heavy format so often associated with sharing scientific information.
This method of describing complex processes has the opportunity to set a new standard in sharing the value and impact of innovative technologies with wider audiences.