GP Contract Timeline
Challenge: The new GP contract was launched recently and has been largely overlooked by it’s core audience. The 108-page document is a tough read, especially given the enormous time pressure that GPs are under. We were tasked by the South West AHSN, an organisation that drives innovation throughout the healthcare sector, to create a document that would sum up the various elements of the contract in an engaging and succinct way.
Solution: We took the key points from the three-year timeline in the existing GP contract and turned them into an online interactive document that provides a visual overview of the developments. The idea was to allow the audience to gain an understanding of the overarching themes before delving into the full contract. By distancing the style of the content from the arduous documents they are used to, we provided GPs and healthcare practitioners with a new way of engaging with complex information.
Community is a key theme that runs throughout the new contract, so we wanted to capture this by using a playful and human illustration style. Each section in the document is represented by an illustrative scene that grows and evolves as you explore how the changes take shape in the coming years.
More of our work
S2, Temple 1852
Lower Approach Way