Branding and website for an innovative fintech scaleup
Challenge
Envizage has created a game-changing API with the power to improve the lives of millions through holistic and bespoke financial advice. We were tasked with helping Envizage to make a powerful first impression through a new brand and website design, showcasing their clarity and innovation in a sector that is often confusing, daunting and cold.
Discovery
To kick things off, we designed and implemented a bespoke strategy and ideation phase to truly understand Envizage. This included a deep dive into who they are and what they believe in, their strengths, challenges and audiences, along with an audit of their existing brand to lay the ground work for what was to come.
What we found enabled us begin the creative concepting stage in full confidence that we possessed the tools and insight to create a brand befitting of their position in the sector and their potential to change the industry.
“The excellent team at Luna 9 worked with us to understand what made our company different and turned that into a fresh new brand that stands out from the pack.”
Vinay Jayaram
CEO, Envizage
Shaped by the journey
During the concepting stage we identified the positive impact that Envizage has upon outcomes for both clients and customers as an essential part for the new brand narrative. This factored in everything we created for Envizage and helped to shape the logomark itself.
Balancing technology and personality
An illustrative style was developed to aid understanding, balancing the technical side of Envizage with the human moments the API allows users to enjoy. In a sector dominated by corporate giants, it was important to showcase Envizage’s personal touch.
Bringing it all together
The result is an adaptive, innovative and – importantly – trustworthy brand that stands independently from others within the sector.
“Luna 9's process was a key reason we selected them, and the results speak for themselves.”
Vinay Jayaram
CEO, Envizage
Telling audiences apart
We worked closely with Envizage and our development partner Greatives to create a WordPress website that gave value to a range of different audiences, each with unique challenges and demands from the API, with use cases, case studies, insights and interactive API demo.
Forward with clarity
A clear set of guidelines accompanied the brand rollout to ensure Envizage has the tools required to ensure consistent implementation of their new brand.
